How to Write a Killer About Us Page & Convert Visitors into Customers

So, when you digital marketing write for us, your article will be available to them all. And, in this way, you will become a recognized name in the industry and be perceived as an expert in the industry. This will go a long way in strengthening your personal brand and boosting professional growth.

Their About Us page described their love for the outdoors and their hope that the products they sold would help others to enjoy outdoor adventures as much as they did. One of my clients, a real estate broker, is also a marathon runner. In writing her About Us page, we drew an analogy between running and selling real estate – it’s not a sprint; it’s a marathon. We even included a photo of her running a marathon, which added visual interest and credibility to the page. If you have approval or endorsement from a celebrity, an industry expert or even customers, you may find a way to work them into your About Us page.

Your article should be well-structured with subheadings, bullets, quotes, and images. However, please do not send us any request without reading the guidelines because we would reject requests that do not adhere to our guidelines. Get our latest marketing strategies and hack blog post update right in your email inbox. Araix University only accepts quality guest contributor articles from reputable sources. It is probably better to publish content that appeals to your audience, and don’t worry too much about ‘optimisation’. Using headings to highlight particular topics and enable people to skim-read if they wish.


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Bloggers or content writers who write for us have our ultimate respect as we prioritize creative writing covering special topics. Additionally, we are happy to let them in our writing arena. As per the guest post, if your writing skills contain a weight of good quality, then they get posted on our website. Also, our avid readers belong to different parts of the world, so when you write for us, it gets the maximum exposure. Here are some things to keep in mind when thinking about guest blogging. When you’re writing your content, keep your audience in mind and try to include some of the information they might want to know about your products or services.

From there, it’s just a small leap for them to trust you and want to do business with you. For my dog food manufacturer client, we included a photo of the founder with his two dogs. It positioned him as a dog lover and also implied that he wasn’t just the company’s owner, he was also a customer. Look for opportunities to add color to your About page with photos relevant to your subject matter. Bullets are a great way to convey a lot of information without overwhelming the reader.